My Social Media Marketing Story (Part 1) – Henshaw Jacobson


I'm sharing my story to answer the ''HOW DID YOU BECOME SO GOOD AT SOCIAL MEDIA MARKETING" question and inspire somebody.

Growing up, magic was a word i spoke with reservation. It was something that you see in movies and read in storybooks; and always in total contrast with reality. But I soon began to experience something akin to magic when I joined Facebook in 2012 after a friend suggested i sign up so I could interact and stay connected with my favourite music stars. Then, music was my entire life; i had breakfast nodding my head to hits from Akon, lunch with a dash of Kendrick Lamar, and dinner with J Cole's tracks .

But the only thing I knew about internet was a cyber cafe, a place to, find jobs online, type and print documents.

So how do i open a Facebook account? I went to Jude my tech ninja, he agreed to help me open an email address so we could use to open the Facebook account ( remember then you will need an email address to open a Facebook account).

We had to trekked from Nvigwe to YKC to use a cyber cafe here in Port Harcourt.

First day, we opened the email address, next day we couldn't remember the password again and to open another one we had to trek again....It was as if we were practicing how to trek so when Buhari wins election we could trek down to Aso Rock and congratulate him. Omo see trekking everyday....

Some days the cafe will be over crowded, some days their gen will break down and some days there won't be internet connection.

It took me four weeks of trekking to open the Facebook account that I'm using.

And after they have showed me how to navigate Facebook, I followed artistes, bands, and pages about music.

Such 'beat' life brought me in contact with friends like Cupid, Emjay, and Sonia; who taught me all about this other side of social media platforms. They taught me how to create a page, how to manage a page, how to grow an audience, and more (all on Facebook though)
And life suddenly became more interesting, with the numerous rap battles and fresh gists about our favourite artistes and their music.

Then Emjay out of nowhere suggested we record a song. The puzzling thing here was that i had no idea about recording songs online, especially with people I've never met physically. But the beauty of social media came afore here because we did not only record verses of the song, but also got linked us with a US based music producer to produce the beats for our song.

And we made magic happen. I realized that Magic was not just a Hollywood concept, but something that came with recognizing novelty and creating opportunities out of it.

This changed my perspectives to Facebook and social media.

And so continued the magic, which I further tested when I helped a friend win a pageantry show online by sharing links, tagging friends and encouraging our music community to do same.

At this point, I realized that there's more to Facebook and social media.

I soon brought my marketing and business strategies online, and it has been "Abra ca da bra" ever since.

Imagine finding out your passion lived next door to your career, what could be more magical than that?


Henshaw Jacobson is a digital marketing professional and the founder of QliqMedia, a digital marketing agency on a mission to help businesses and individuals connect with their target audiences online and sell their products or services without struggle.

Henshaw helps leaders and organizations gain visibility, grow influence and make money using creative marketing strategies and digital tools like social media.

You can connect with him on social media @henshawjacobson


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